Last week, while on a “fashion walk” around London’s east end, (that’s another story) I had the experience of visiting Dalston’s LN-CC - Late Night Chameleon Café - a concept boutique/event space/art gallery tucked away underneath an otherwise non-descript building on Shacklewell Lane. It opened last year and has fast become a figurehead for fashion in east London, offering a welcome relief from the all the over-priced pseudo vintage tat and influx of high street brands that permeate Brick Lane and Shoreditch. On this occasion, the group I was with was able to chat to the boutique's John and Charlotte, (John is the creative director) who explained a bit about the development. While the project has seemingly moved incredibly quickly, from conception to realisation, this growth is the organic result of a group of like-minded and creative people, which is why the whole thing works so well, without seeming pretentious or contrived (always a risk with these concept stores). The whole team has a long background in retail, and knew exactly what they want to do to try to evolve the business a little bit, while still retaining a workable shopping experience.




